Shitty Rough Draft!

Setting the Stage of Writing Through Event Planning

            Can you picture starting your own business in Santa Barbara and becoming highly successful? Would you think it would be easy or hard since it is such a small town? Some would think it would be pretty easy, but it is actually it is actually the complete opposite. Kendle Evans started her own event production company here in Santa Barbara a little over five years ago and has really come to set her feet on the ground after battling to prove herself in this small community. She started at working at Disney where with a small team where she would help set up executive lunches and corporate retreats for Legendary, Warner Brothers, and even Paramount. This is where Kendle learned everything she knows now about event planning and what are the essential tools in making one successful. With a highly well- known experience working at Disney, Kendle was able to understand how written artifacts are essential when planning events. Evidence that Kendle stays true to that is through out every type of event setting up a written contract, spreadsheets, budget, column of industry standards, RSVP’s, guest list, and finally a thank you letter to her clients.

            Kendle Evans started working as an intern at Walt Disney department in Burbank and ironically never dreamed of being a well- known event planner. She first wanted to be in law or financing on the business side and they asked her if she wanted to work on their events, which she ended up trying out for her very first time. After setting up her first premier that was her first eye- opening experience realizing events was exactly what she wanted to do. It all started to spiral into the event world setting up over two hundred and fifty events a year with Walt Disney studios. Unfortunately, the economy started to crash a few years later and they ended up having to lay off a lot of their employees after a lot of budget cuts. This was the exact moment when Kendle realized she had to make something of her her own and set a name for herself in the event world. She set the stage for herself through networking and meeting lots of people, which then she started to make a name for herself by using her executives at Disney who were looking for event planners of their own. Kendle used a lot of the same written artifacts from Disney and used these essential tools for her new upcoming Lauren Kendle Event Production.

            Lauren Kendle Evan production started a little over five years. It has turned into a very highly well- known event company here in Santa Barbara, which creates innovative concepts to help produce flawless event services and will exceed expectations. Kendle’s major is economics and finance, which has lead to be a great backbone for events. She is highly business orientated and not just only a business designer, but knowledgeable on the budget and purpose of events when presenting to clients. Kendle had a very impressive wide- range of events that she plans from Disney events (Legendary, Warner Brothers, Paramount), Executive lunches, Corporate retreats, Elton John’s Oscar party every year (10^th year working on them), Capitol Records (album launches- cocktail parties), political fundraisers and dinner parties and dinner parties for private families in Montecito, and an upcoming Laguna Blanca auction for a private school in Santa Barbara. Through out all of these events, Kendle uses a lot of written artifacts that are involved to make these impressive events successful.

            The written artifacts that Kendle uses for her events are a step- by- step process. First, she sets up a budget. This is a crucial part of setting up an event because the client has an idea of what they will be spending and their costs for setting up their exact vision. She then sets up a column of industry standards, containing worst to best scenario of the overall cost, which Kendle is always aiming to reach goal of best scenario pricing. Then they set up a spreadsheet of the overall event by having a good idea on how everything will be laid out. Also RSVP’s and guest lists are essential for every event as that organizes all of the people who will be attending the event. Lastly, Kendle sends out a thank you letter to her clients, vendors, and the venue.